Smart phone chip manufacturers compete to provide customers with the speakers and other components

According to foreign media reports, the smart phone chip manufacturers are taking an unprecedented move to provide customers with speakers and cameras and other mobile devices, in order to win more chips in the increasingly competitive market.
At present, smart phones are becoming popular, the demand for smart phones that support the function of the smart phone chip from voice recognition to flash photography is also rising.
Mobile phone manufacturers are eager to launch more cheap smart phones, but these phones must have the function of the previous high-end models. Therefore, they need to control the cost at the same time, so that the smart phone equipped with more chips. Mobile phone manufacturers to pay attention to the cost, in the high pass and the other chip manufacturers have caused a competition between. In addition to reducing the price of the chip, they also provide mobile phone manufacturers speakers and cameras and other mobile phone components, to save the cost of mobile phone manufacturers to find and test these components, while ensuring that these components can maximize the effectiveness of its chips. Tokunaga David, senior director of product management, told reporters: "in the past, Qualcomm only to provide customers with chip. Today, we provide customers with a complete hardware ecosystem." One analyst said that the Department of the family through the chip, components and even mobile phone design initiatives to get more than half of China's mainland smart phone chip market. Market research firm IDC data show that the first quarter of this year, the Chinese mainland market sold all the smart phone, the price of $150 is almost 70%. Qualcomm is the world's largest smart phone chip manufacturers in the global smart phone chip market share reached 1/3, but in the Chinese mainland market, the company has encountered unprecedented difficulties.
Qualcomm recently released the latest quarterly earnings report, which is the slowest record in the quarter revenue growth of nearly 4 years, the reason is the focus of smart phones are gradually transferred from the rich countries to China, India and other developing countries, and where the market is more cost-effective high cost of low price mobile phone. The company is accelerating research and development, to make low-end smart phones have the function of the business side models. 'today's high performance mobile phones will soon become tomorrow's standard,' said CEO Cai Mingjie, a recent interview." He noted that the market demand has shifted to a low price but feature rich smart phones.